BrandYourself Software & Services

Summary: Whether you are trying to combat negative or irrelevant results, build a strong personal brand from scratch, or update properties that you already control, BrandYourself offers a suite of software & services to improve, monitor & protect your online reputation.

A Suite of Software & Services

Whether you plan to do the work yourself or have our specialists handle it for you, BrandYourself is here to help.

Software to Help You Do It Yourself

Whether meeting someone new, building a partnership, or working directly with clients - someone is screening you online. Our Do-It-Yourself reputation management software takes you step-by-step through the process of improving the search results people find for your name. Our cutting-edge software analyzes and quantifies how your online presence is helping or hurting your career. This software includes:

Your Reputation Report - Outlines all the risk factors in search results & on social media that are putting your career at risk as well as the positive factors that are contributing to your personal brand.

Your Reputation Score - the only comprehensive score that grades how your entire digital footprint is helping or hurting your career.

Earnability Calculator - estimates how your online presence impacts your earning potential

Google Visibility - Monitors the search results ranking for your name, identifying anything potentially damaging that could put your career at risk while also tracking how positive content ranks for your name over time.

Reputation Builder - Takes you through how to minimize risk factors & build a brand that reaches your career goals

Customized Action Plan - Tailored to your industry, your action plan walks you step-by-step through what to do next to improve your specific Reputation Score

Social Post Scanner - Scans your Facebook & Twitter for potentially risky posts that employers are known to look for when screening candidates. Then gives you the option to delete or keep them.

Social Images Scanner - Scans your Facebook & Twitter for the types of images employers are known to look for as red flags on social media. Then gives you the option to delete or keep them.

Personal Brand - Guides you through how to build a positive personal brand, including which properties to build for your industry. We’ll also show you how to set them up in a way that ensures they are not only found by people looking you up, but that they also look impressive.

To Get Started

  • Sign up for a free account on
  • Receive your free Reputation Score & Reputation Report that gauge how your online presence is helping or hurting your career
  • Connect your social accounts to scan for damaging posts & images
  • Follow your custom Action Plan in your Reputation Builder to create a positive online presence that increases your Reputation Score & earns you professional opportunities
  • Read our guide, "How to Use Our DIY Software" for more information

Free Software vs. Premium:

Sign up for a free account to find out how you look online. Our software scans your current online presence for Risk Factors, then calculates your Reputation Score and generates a unique Reputation Report just for you. This report helps you better understand your score and how your online reputation is impacting your earning potential.

Our Premium software creates a customized Action Plan which walks you through all the steps you need to take in order to fully optimize your personal brand.

BrandYourself's DIY reputation software helps you put your best foot forward online. Our software scans and monitors your digital presence and shows you how to build, optimize, and protect your reputation over time. Sign up for our free software to diagnose how you currently look online.

You can do a lot for free (like scanning for risk factors in search results & social and receiving your free Reputation Score & Reputation Report), but Premium lets our users unlock even more features like:

  • Access your customized action plan for building a positive personal brand tailored to your industry
  • Create and optimize an unlimited number of properties: Free users can only optimize 3 properties, which isn’t enough to build a personal brand that wins career opportunities and/or suppresses damaging search results
  • Full access to Social Scanner: Free users can preview flagged posts, Premium users can delete, approve or hide flagged content, control custom search criteria, enable weekly scans & more.
  • Full access to Social Scanner: Free users can preview flagged posts, Premium users can delete, approve or hide flagged content, control custom search criteria, enable weekly scans & more.
  • Manually refresh the scan your Google results & profiles for changes whenever you want
  • Unlock all guides from BrandYourself University: Free users have access to all introductory guides while Premium users unlock all in-depth guides.
  • See everyone who googles you & finds your BrandYourself profile: Free users can only see the 3 most recent visitors, so they might miss out when an employer or client Googles them.
  • Apply a custom domain, like “”, to your BrandYourself profile: This helps your profile rank higher in Google & looks more professional.
  • Remove all mentions of BrandYourself from your profile: Free users have a BrandYourself banner & other mentions of BrandYourself on their profile.
  • Get priority customer support

With a free account, you get to monitor where you stand on the web. Premium membership takes it to the next level and lets you take control of your online presence - whether you're building up your brand or dealing with a negative search result.

BrandYourself Managed Services Banner

Managed Services: Let Us Handle the Work For You

If you're looking to suppress negative search results, position yourself as a thought leader in your industry or simply don't have the time to build and maintain a positive online presence, we offer a suite of services to take care of all of the work for you.

Learn more about our Personal Branding Services, Negative Suppression Campaigns, and Business Services below:


Services for the Individual

Our managed services team will build you an online presence that sets you apart from your competition. For individuals, we offer:

1. Negative Suppression

BrandYourself specializes in dealing with unwanted Google results. These include:

  • Complaints
  • Court documents
  • News, press and blog posts
  • Images
  • Videos

Through thousands of hours of research and experience, we’ve designed the most effective and comprehensive process for minimizing reputational damage from negative results.

BrandYourself’s 4-Step Suppression Process:

  1. We will remove any unwanted Google Results or social media posts that can be deleted or deindexed.
  2. Once we’ve cleaned up these unwanted results, we create an impressive online presence that suppresses negative search results for your name.
  3. Over time, our team continually builds positive content that engages and builds your audience. This protects your name from future damage.
  4. We monitor and track all developments as your online reputation improves over time.

2. Personal Branding

You can’t get rewarded if you don’t get noticed. That’s why we help our clients build an online brand that leads to more professional opportunities like:

  • Speaking Engagements
  • TV Appearances
  • Consulting Jobs
  • Paid Sponsorships
  • Promotions
  • VC Investment

BrandYourself’s Personal Branding Approach:

  1. To start, our managed services team determines the best way to position you online in your industry.
  2. From there we build the profiles and websites you need to highlight your expertise and create a strong foundation of online properties for your personal brand.
  3. Once those sites and profiles are up and running we regularly create positive content that others find when they screen you online.
  4. We monitor your progress as your online reputation improves over time.

We’ve worked with everyone from dentists to celebrities, teachers to politicians to create positive personal brands. Regardless of your career, we have a managed service option for you.

To learn more about these services, visit our personal branding services page.


Services for Businesses

In addition to offering branding services for individuals, our managed services team works directly with businesses. We offer a number of services to suit the needs of your business and set its online presence apart from the competitors. We offer the following options for businesses:

1. Negative Google Result Services

Our experienced team members help you fix unwanted search results and improve your online reputation by following a custom strategy tailored to your needs.

  • We will take down any unwanted Google Results or social media posts that can be removed.
  • We build the websites and profiles your business needs to stand out and own the first page of Google.
  • We continually create positive content that gets your business noticed.
  • We monitor progress as your company’s online reputation improves over time.

Our team specializes in a range of tactics for businesses large and small including:

  • SEO Strategy
  • Custom Websites & Microsite Creation
  • Social Media Marketing
  • Content Marketing
  • PR & Thought Leadership
  • Special Projects

BrandYourself is the only firm that combines advanced online reputation management technology with in-house reputation specialists.

2. Review Management Services

Whether it’s a scathing review from an impatient patient on Zocdoc, or a Yelp review from years ago, negative reviews don’t have to damage your online reputation. We are happy to create and execute a custom strategy to help you or your company look better online.

At BrandYourself, we offer customized services for individuals and businesses dealing with negative reviews. While the strategy is tailored to the needs and circumstances of the client, our campaign typically includes the following steps:

  • Review Monitoring & Reporting
  • Positive Review Generation
  • Optimization of Existing Web Assets
  • Actively Respond to Negative Reviews

Our proven system helps nurture organic positive reviews in your organization.

Glassdoor Review Management

In addition to monitoring review management sites with comments from clients or customers, we also deal with employee based review sites like “Glassdoor”.

To learn more about BrandYourself’s review management services, visit our FAQ page.

3. Glassdoor Review Management Services

BrandYourself’s in-house Managed Services experts are experienced when it comes to dealing with Glassdoor reviews. Our proven Glassdoor review management process will reclaim your company’s reputation from unfair reviews.

Poor Glassdoor reviews directly impact your bottom line, yet most companies can’t achieve a 4+ star rating on Glassdoor without a plan.

That’s why we’ve created a custom solution for businesses dealing with reviews on Glassdoor. Our system nurtures positive organic reviews in your organization by:

  1. Optimizing your Glassdoor company page to increase the visibility of positive reviews and showcase your company’s brand
  2. We then develop a custom strategy to systematically identify and nurture opportunities for organic positive reviews
  3. We continue to refine your strategy and monitor your Glassdoor page to maximize positive visibility.

4. Employee Branding Services

How your employees look online directly impacts your business. That’s why we’ve designed a world-class business solution for all of your employee branding needs.

The higher the ranking of the employee, the more their online presence matters.

BrandYourself can help! We will:

  1. Audit your company and identify key areas for improvement
  2. Clean up any negative Google results that may put your company at risk
  3. Build a strong online brand for each key employee that reinforces the company brand
  4. Create compelling content that positions your employees as experts - so you get in front of more relevant audiences
  5. Offer software to your entire employee base so everybody has the tools they need to look great online

BrandYourself has worked with businesses of all sizes, from 1 person operations to global corporations. Regardless of the size of your business, we have a branding solution for you. We are also happy to fully customize your campaign with additional business services.

Questions About our Software and Services?

Give us a call at 646.863.8226 or schedule a free consultation with a Reputation Advisor.

How to Use Our DIY Software →