Personal Websites 101

Summary: A personal website is the cornerstone of an impressive online presence. In this guide, we outline what a great personal website looks like.

Do I Really Need a Personal Website?

Yes! As you now know, building, improving and protecting your online reputation is a process that requires you to:

  • BUILD websites & profiles to create the foundation of your online presence.
  • ESTABLISH credibility and an audience.
  • TARGET new opportunities to maintain relevance and cultivate your personal brand over time.

An important part of this plan requires building an online presence that reflects your brand and expertise. You can accomplish this by building, optimizing and monitoring a strong foundation of sites and profiles for your brand. To start, build at least 1 personal website and 10-12 professional profiles.

Foundation of websites and professional profiles

When executed properly, a personal website can be one of the highest ranking properties about you online.

Anatomy of a Great Personal Website

A great personal website is a central hub of information about you on the web. At the very least, it should have an about page, a contact page, and a blog component. Check out Pete Kistler's website if you're looking for a strong example of a personal website.

Pete Kistler personal website

Must-Have Components:

About Page: This is the page that people visiting your site will use to learn about you. The About Page should include a unique and well-optimized biography that consists of at least 500 words. Think of this as an opportunity to tell your story. This should include your professional experience, awards & recognition, special skills, education and more.

Contact Page: Include the best way for someone to contact you and other places they can find you online (like your professional profiles).

Blog: A personal blog is one of the best ways to keep your site active with valuable and original content. Blogging also helps you to position yourself as an authority figure within your field.

Build Your Personal Website & Submit it to BrandYourself

STEP 1: Set Up Your Website on WordPress

new wordpress homepage

Why WordPress?

There are so many site builders that allow you to set up a stunning personal website without breaking the bank. We recommend working with WordPress because it's affordable (under $9 per month), easy-to-use, and produces sites that are search-engine friendly.

How to set up your website

STEP 2: Buy Your Personal Domain Name & Apply it to Your Site

Applying a personal domain is one of the easiest things you can do to help your personal website rank well in search results for your name. You can easily buy one through a registrar like Hover, Go Daddy, 1&1 or Host Gator.

What's a Domain Name?

A domain name is the address to a website or profile. Including your name in your personal website's domain - like "", is a logical branding move that makes it simple for users to find you online.

Learn more about buying and using a personal domain name in "How to Register a Personal Domain Name"

STEP 3: Build Your Site's Main Pages

Now it's time to actually build out your site! The goal is to fill it with relevant, positive information about YOU. You can include whatever information you'd like, but we highly recommend that you set up a(n):

  • About Page with a well-optimized biography
  • Contact Page
  • Blog

Check out Pete's homepage as an example!

Pete Kistler navigation bar on home page

STEP 4: Submit Your Website to BrandYourself

Once you submit your website to BrandYourself, our software will analyze it and provide specific steps you can take to help it rank well in search results. BrandYourself's DIY reputation management software will also track and alert you about your site's movement in rankings.


STEP 5: Keep Your Website Up-to-Date with Relevant Content

The more content you add to your site, the better. The blog component will go a long way to help you keep the site updated. You should also refresh other information on your site to keep it relevant. Regularly update your bio to reflect a new position/responsibility at work or to highlight a new skill that you've acquired. Read more about this in our Updating Content 101 guide.

Calendar and personal blog to illustrate the importance of relevant content\ Blog at least 1x per month!

Remember, these days, a personal website is an expectation for all professionals. For someone looking to establish him or herself as an authority within a given industry, a website is an absolute necessity. But just having a website isn't enough. No matter where you are in your career, your website should:

  • Introduce who you are
  • Showcase what you are about
  • Be updated regularly with valuable content
  • Be designed in a way that reflects your personal brand
  • Provide an informative and enjoyable experience for visitors
Register a Personal Domain Name →