Summary: This guide takes you inside the research, data, and design behind BrandYourself’s earnability calculator. This feature reveals how much your online personal brand is costing you or earning you annually.
BrandYourself’s proprietary Earnability Calculator technology quantifies growth opportunities you may be missing. Our software takes into account professional wins you may be missing because employers are finding red flags or that you’re not effectively promoting yourself across the web. Once our algorithm calculates this, it shows you the amount of money you are earning or losing annually based solely on your online presence.
1. We start by using the latest industry research to quantify the extent to which you’re being screened online. Studies show you’ll now get screened online at virtually every stage of your career, and your earning potential is at stake each time.
2. We quantify the known risk factors online that make employers less likely to hire you. Microsoft and CareerBuilder studies list the specific red flags in Google and on social media channels that employers use to turn candidates down.
3. We quantify the known positive factors online that make employers more likely to hire you.
CareerBuilder studies show that employers will solidify their decision to hire you if they find positive factors that reinforce your personal brand.
4. We apply national salary, location and employment data to determine how much more money you could be making. U.S. Bureau of Labor Statistics data allows us to analyze your industry and location to calculate the difference between your current and potential salary.
We use the latest CareerBuilder and Microsoft studies to estimate potential income loss due to the risk factors in your online presence that cause employers turn candidates down.
We then quantify the personal branding factors in your online presence that solidify employers’ decision to hire you.
By combining all of this data, we calculate one single number that estimates the impact of your online presence to your earning potential.
This objective, research-backed approach is the best possible approximation of opportunities you may be losing because of the current state of your online presence.
The Earnability Calculator and the Reputation Score offer you a way to better understand how your online presence is helping or hurting you when people screen you online.
The higher your Reputation Score, the better you look - and the greater the chances that someone finds positive, relevant, valuable information when they look you up online.
The Earnability Calculator shows you in a tangible way how much your online presence is earning or costing you on an annual basis.
By consistently following your Action Plan, or working with BrandYourself’s managed services, your Reputation Score will improve over time, as will the Estimated Impact of your online presence on your earning potential.
No matter where you are in your professional or personal life, someone is screening you online. These screenings are standard, and what people find about you online has the potential to open or shut doors for you. Your Earnability Calculator helps you better understand how your online presence is affecting your financial well-being. Below we’ve gathered statistics that show you the frequency and importance of professional screenings online by industry.
Check out the data below to better understand how your personal brand affects the earning potential for:
Employers look you up online whenever you’re…
75% of HR departments are required to look up candidates online, 86% of executives say they’re likely to search potential hires online, and 70% of hiring managers have rejected candidates based on online info . Whether you like it or not, you’re being screened on the web. And recruiters and HR professionals typically conduct deeper searches than you realize, often using advanced tools to dig up information about you. 87% of recruiters also source candidates on social media, so how you look online could make or break getting your next gig.
One third of executives reported they review candidates’ Twitter profiles and 29% observe their blog postings before considering promotions.
According to a recent study from the Pew Research Center, one in five internet users have searched online to find info about someone they just met or were about to meet for the first time, up from 11% in 2006. That means people you meet at a conference, event, or through a colleague will likely be trying to learn more about you. And half of online adults (48%) agree that getting to know new people now is easier and more meaningful because you can learn things online about the people you meet. So what they find can determine whether or not they choose to offer you the next big opportunity in your career.
Potential clients look you up online whenever you’re:
65% of Internet users consider online searches the most trusted source of information about people and companies. That’s a higher level of trust than any other online or offline source. If you want people to feel comfortable buying from you, you need to make sure they’re finding information that builds their trust – not nothing at all (or worse, red flags, which we’ll cover below).
According to our study, among U.S. adults that have searched someone online, nearly half (42%) have searched someone before doing business with them, and 45% have found something that made them decide NOT to do business. Your ability to close deals depends on having an online presence that helps, rather than hurts you.
Potential customers, partners, and investors look you up online whenever you’re:
85% of consumers use the Internet for research before making a purchasing decision, and 79% of place equal weight on both online reviews and personal recommendations. And 63% of consumers need to hear something at least three times before they believe it, so if you aren’t reinforcing positive concepts and shaping the conversation when they’re doing their research, you’re losing business.
Executives report that a strong online reputation helps attract 77% and retain 70% employees . It’s easy to see why: people want to work for someone reputable that they can trust. If they can’t find any info about you or your leadership team, that’s a red flag.
According to Weber Shandwick, among the significant benefits reported by executives from a CEO’s positive online reputation, 87% cite the ability to attract investors. If you want someone to write you a check, you can be sure they’re doing their homework on you first.
83% of executives report earning more positive media attention due to a positive online reputation. The press will always research you before running a story, and a positive online presence is an opportunity to shape their story. Otherwise, you’re leaving the narrative to chance.
Potential clients and patients look you up online whenever you’re…
Over 45% of respondents in one study were willing to see an out-of-network doctor if he or she had more positive online reviews than an in-network doctor. And 40% of patients deem physician rating sites as “very important” for choosing a physician. But it’s not just doctors: 44% of online adults search for info about someone whose services or advice they seek in a professional capacity, like a lawyer or plumber.
Bad or non-existent provider reputation. According to 72% of consumers: provider reputation and personal experience are the top drivers of provider choice.
People find high quality and relevant information and positive reviews.
Admissions officers look you up online whenever you’re…
According to Kaplan Test Prep's 2016 survey, nearly half (40%) of admissions officers visit applicants’ social media pages to learn more about them — quadruple the percentage who did so in 2008 . It’s a quick and easy way to rule out candidates, and see who’s a good fit. If your social media presence isn’t professional, you could be costing yourself admission to your top school.
The same goes for grad school, where competition is even more fierce. You can be sure the admissions team will be scrutinizing your online presence for anything that might put you out of the running. So it’s vital your online presence backs up the qualifications on your resumé.
People look you up online whenever you’re…
And remember, 80% of respondents have seen something online that has given them a negative impression of an athletic recruit. Also, a staggering 97% of respondents believe that negative content could harm a recruit’s prospects in some way.
Proof that you have good character. “A staggering 79% of college coaches stated that character was “very important” in their decision to pursue a recruit, and 20% of coaches claimed that it was “important” in their process”. 86% of respondents have seen something online that has given them a positive impression of an athletic recruit. 79% of respondents believe that a strong and positive online presence can give one recruit an advantage over another recruit.
The online content most likely to give coaches a positive impression of a recruit, according to 66% of coaches, is mention of non-athletic achievements, including academic awards and other successes off the field or court.
The types of online content likely to give coaches positive impressions of an athletic recruit include:
Your online reputation is important now more than ever. You are subject to online screenings at any moment. BrandYourself’s proprietary DIY software identifies how your personal brand is helping or hurting you with its features like the Earnability Calculator and the Reputation Score.
Follow your Action Plan to improve your digital presence and reach your earning potential.
If you still have more questions or don't have the time to do this on your own, contact us! Give us a call at 646.863.8226 or schedule a free consultation to discuss your options with a Reputation Advisor.Frequently Asked Questions (FAQ) →