Summary: This guide explains what your Reputation Score is, how it’s calculated and when to use it. This score is central to understanding how your online presence is helping or hurting your career.
Your Reputation Score tells you whether your online presence is helping or hurting your career. It lets you know if you would:
BrandYourself’s Reputation Score is the only technology that accurately scours the entire web to match your images, social media updates, Google results, and more against a known database of red flags and reinforcing factors that employers use to screen you.
Think of it like a credit score, but for your digital footprint.
Similar to a credit score, your reputation score ranges from from “very poor” to “excellent” and tops out at a maximum of 800 points. People with higher scores are statistically more likely to win career opportunities than those with lower scores.
The easiest way to improve your online reputation and maximize your earning potential is to minimize current or future Risk Factors, and follow your custom Action Plan from BrandYourself.
No matter where you are in your career, online Risk Factors determine whether or not you earn your full potential. Identify and remove Risk Factors like those listed below:
1. Unprofessional Behavior
2. Unprofessional Communication Style
3. Drinking or Drug Use
4. Criminal Behavior
5. Polarizing Views
6. Sexually Explicit Content
7. Violence or Bullying
8. Bigoted Behavior
Create and enhance Positive Online Factors that help your Reputation Score:
Don’t dwell on the negative parts of your online reputation that are out of your hands. Instead, accentuate the positive and build up your assets. Whether you’re applying to school, looking for a job, or own a business, the following are some of the most common online factors that keep people interested in you and keep your Reputation Score high:
1. Examples of Professional Behavior
2. Ability to Communicate Professionally
3. Professional Images
4. Appropriate Online Engagement
5. Life Outside of Work
47% of admissions officers who looked up potential applicants online say that what they found had a positive impact on students’ application efforts. (Kaplan).
86% of U.S. recruiters and HR professionals say that a positive online reputation influences their hiring decisions. Nearly half say that a strong online reputation influences their decisions to a great extent. (From CrossTab’s, “Online Reputation in a Connected World”).
77% of consumers are more likely to buy from a company whose CEO and leadership team engage on social media. 82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media.
Wherever you are in your career, a strong online personal brand is in your best professional and financial interest! Get a headstart on that next milestone, by building your personal brand now.
At BrandYourself we take online reputations seriously, and our mission is to provide everyone with the tools and services they need to take control of their personal brand.
Our newest features give you even more insight into how you look online, the impact that it’s having on your career, and steps you can take to improve how you look online.
And it’s not hard to do, we built our tool to walk you through the process. To increase your earning potential, log in once a week and spend 30 minutes following your customized Action Plan. Over the course of a year, you’ll see significant improvements.
Don’t have time to do it yourself? Improving your Reputation Score takes time. Let us do the work for you and build your personal brand.
Check out our Managed Services, and give us a call at 646.863.8226 or schedule a free consultation to discuss your options.Earnability Calculator Explained →