For the corporation, strong personal brands among the staff show the competences and strengths of the employees as well as the fact that they are interested and engaged in their line of work. For the personal brand it is great to have a network of strong brands around yourself and also to be connected to a strong corporate brand in your line of work.
Here’s a rule which you hopefully have picked up from this blog already: Don’t post something online, under your own name or pseudonym, that you wouldn’t feel comfortable saying in an interview. Because odds are, your interviewer will find what you say online, and you will be held accountable for it.
The integration of LinkedIn and Twitter may not a perfect solution for reaching both audiences in an ideal manner, but it definitely can work well depending on how you choose to use it. What this integration continues to reinforce is that you must be very smart with what information you choose to publish online and to what audience.
The 7 Deadly Sins of Personal Branding – Donts for Building Your Personal Brand. Everyone’s personal brand is different, even if by the tiniest subtlety. So, there are very few “sins” of personal branding that universally apply to all. But, I’m confident that the seven personal branding sins listed below can be applied to everyone – including you (but let’s hope they don’t)!