We often discuss Facebook, LinkedIn, Twitter, your resume, networking, etc. one at a time or maybe in pairs, but seldom is the whole picture described. Your brand is the sum of the all parts of the communication and information channels you use, and sometimes by the ones you do not use. Therefore it is essential to have a strategy for how to communicate in the different channels over time.
For the sake of avoiding lots of “what-if” scenarios, let’s say that you have every single Facebook privacy setting set to “only friends.” You also took great caution as to the coworkers/managers/bosses who can see your page. Are you all set to do whatever you please on Facebook? Nope. Your Facebook profile quotations and ‘Likes’ are public for all the world to see. Subsequently, what you quote or Like on Facebook can destroy your personal brand.
Working on your personal brand should be fun. This should be an ongoing activity, and not a chore to accomplish.
So, as you work each day on making the best impression, networking and building relationships with others, there may be a few things that slip into your conversation that you should really try to avoid.
Geo tools present a new and exciting way for users to network, develop relationships, engage a customer base, and build a brand within a niche community or ecosystem. Building a brand reputation, recognition, or relationship takes time and touches. Customers want to do business with a brand which is recognizable and has a solid reputation built on recommendations from trusted sources like their own friends and family. And with your personal brand, geolocation and tagging tools are another new facet of the marketing and branding package that sets you apart from the rest.
Foursquare is one of the newer social media sites that is growing quite quickly in popularity. It allows you to “check in” wherever you are (restaurant, shopping, museum, etc). It can connect with Twitter and Facebook so you can let all your friends know where you are and maybe offer up some good tips on the great things about that place. Since Foursquare is yet another social media outlet that reveals more information about you (where you are, what time, etc.) it is most definitely a personal branding tool for those who use it – whether they want it to be or not.
What started out as the new shiny e-toy is slowly going the way of the quickly forgotten fad. Twitter lists were and are an incredible tool and were hugely accepted when they were unveiled. However, most people, after setting up a few lists, moved on to another shiny toy without giving it much thought. But Twitter lists are still an ideal way to better organize followers into people of interest, sports related, city related, geography related and even a category for your career search.
In a market where job openings are scarce, sending a cover letter is crucial because it gives you the opportunity to tell hiring directors why you are qualified for the position and what you can bring to the table. It is important to discuss your qualifications and expertise without revealing too much or too little information. Employers want to know why they should hire you.
Develop Your Personal Brand Strategy: 15 Must-Read Personal Branding Articles. When it comes to building a brand, there is rarely a “right” or “wrong” path that applies to all. Instead, it is likely a highly unique and personalized route that will lead you to success. With that said, allow me to provide an even wider range of viewpoints. Here are 15 recent personal branding articles from 15 great authors – some you might know, and some you might not.
Some employees will make sure that they stick within their job requirements and do not do much more. Others will work very hard at their job and excel in it. However, there is a minority group of employees who really step up and contribute in any way they can. If you want a chance to advance in your company, you will have to be a part of that latter group.
Much talk about Facebook and jobs includes advice about how people should not state how they hate their job, their boss, or their company. Other advice is along the lines of watching what type of photos you might post. However, you can say a whole lot about yourself without ever mentioning your job or your company.