Develop Your Personal Brand Strategy: 15 Must-Read Personal Branding Articles


The advantage of reading the Brand-Yourself.com blog is that you get a wide and diverse set of opinions delivered on a daily basis.  When it comes to building a brand, there is rarely a “right” or “wrong” path that applies to all.  Instead, it is likely a highly unique and personalized route that will lead you to success.  With that said, allow me to provide an even wider range of viewpoints.  Here are 15 recent personal branding articles from 15 great authors – some you might  know, and some you might not.

What Belly Dancing Taught Me About Personal Branding by Lisa Barone at Copyblogger.

“How do you create a personal brand that will garner attention instead of hate? Here are some tips I’ve picked up from my experience on the Web.”

12 Kickass Ways to Love your Job and Life by Arvind Devalia at The Undercover Recruiter.

“See your work as a game. Life is meant to be fun and if you are going to spend a third of it at work, you might as well enjoy the game.”

We Can Do It by Seth Godin.

“Successful people rarely confuse a can-do attitude with a smart plan. But they realize that one without the other is unlikely to get you very far.”

15 Personal Branding Tasks You Can Do Everyday by Mohammed Altaee at Personal Branding 101.

“Building your brand is not a one-time deal. Once you create it, you will be required to maintain your brand moving forward…”

30 Valuable Lessons Learned Using Social Media for Small Business by Mark Hayward at Problogger.

“After almost three years of working hard, learning continuously, making lots of mistakes, and monitoring successes, below are thirty valuable social media marketing lessons that I have learned through my experience.”

The Reason Why Your Personal Brand Sucks by Christopher S. Penn.

“What’s essential about you is a quality, a trait, a method of working in the world that is unique to you and very difficult to even put into words, much less copy.”

How to Give Yourself a First-Class Online Business Education by Sonia Simone at Copyblogger.

“Today I’m going to talk about what I’ve learned, so if you’re a little earlier on the path you can avoid some blind alleys.”

New Twitter Tools for Job Seekers by Jessica Miller-Merrell at Brand-Yourself.

“These tips will help you turn Twitter into the ultimate networking tool…”

Stop Talking About Yourself by Chris Brogan.

“Check your last 10 blog posts, your last 10 tweets. Are they all about you? Are they all about your products, your services, whatever it is you’re pushing? How many are about you versus those that are about others…?”

Personal Branding: Smart Strategy or Planned Narcissism? by Tim Tyrell-Smith at TimsStrategy.com

“Personal branding is not a new idea.  But the adoption rate is still growing as more people have been out of work or looking to make a career change in this tough economy.  Is personal branding still hot?”

Four Reasons Why Focusing on Goals Leads to Failure by Melissa Cooley.

“There is such a huge focus on the goal of getting a job that the process of attaining that goal is all but forgotten.”

How Guest Posting Builds Your Brand by Ann Smarty at Personal Branding Blog.

“…per my experience there is nothing as effective for self-branding as guest posting.”

4 Rules of Personal Brand Relationships by Dan Schawbel at Personal Branding Blog.

“I promise you that if you follow these rules, or at least some of them, you will be much more successful in establishing relationships with people that can support your career moving forward.”

25 Easy Ways to Grow Your Personal Brand in 5 Minutes by Jacob Share at Personal Branding Blog.

“Here are some ideas of quick personal brand-building steps you can take right now.”

From Tweet to Hired: The Definitive Guide to Land a Job with Twitter by Patrick Ambron at Brand-Yourself.com.

“We worked very hard to put together an easy to follow, easy to read, extremely informative guide to leverage twitter and advance your career.”

I hope that at least one of these phenomenal articles was an eye opener for you.  Is there an excellent “16th article” that is missing from the list?  Link us to it in the comments section below.

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Ryan Rancatore tries to write his own “must-read” articles at Personal Branding 101.  Connect with Ryan on Twitter at @RyanRancatore, or on Linkedin.

Photo credit, holeymoon.