Develop Your Personal Brand Strategy: 15 Must-Read Personal Branding Articles. When it comes to building a brand, there is rarely a “right” or “wrong” path that applies to all. Instead, it is likely a highly unique and personalized route that will lead you to success. With that said, allow me to provide an even wider range of viewpoints. Here are 15 recent personal branding articles from 15 great authors – some you might know, and some you might not.