Lately I have been very focused on outcomes. Not on objectives or goals, not on results, but on outcomes. My friends, colleagues and you readers have asked me what is really the difference and how is it related to my personal brand. I hope that I can clarify what I mean and help you with your brand progress by turning your focus to outcomes rather than objectives and results.
It is easy to hit the brain’s snooze button and mindlessly agree with everyone – especially with those in positions of authority (experts in your field, your boss, established media outlets). We blindly accept every order from management, leave positive comments on every blog we see, cruising around life like a sheep that can type. But you know what? Sheep don’t get anywhere. Neither will you if you don’t voice your own opinion and blaze your own trail every now and then.
Thinking of applying for a government job, but you don’t have a clue about how to navigate the daunting process and wonder how (or if) you can get your brand into your application?
Federal/government jobs entice job seekers at all levels – from entry level to C-level/senior executives. Many seasoned executives want to transition away from the instability of the corporate world. Government jobs may be their ticket to career fulfillment.
Keeping tabs on your personal brand and your reach are important when you consider your current strategy and what you need to revise going forward. Simple assessments of your personal brand are easy with a few tools to use each day that will allow you to gain a base level and easily track future progression.