Keith McIlvaine, Author at BrandYourself Blog

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Is Twitter A Good Tool For Your Personal Brand?

What Is Twitter, Really?

As you continually work to improve your personal brand, you are going to consider many social media tools to…

7 Key Google Apps for Your Business

Seven of Google’s tools that you should definitely consider. Weigh your options carefully and use these as a starting point for your business.

Marketing Your Business On YouTube

Video is an increasingly important part of every business’s marketing functionality. It is a great way to highlight products, services, branding, and even employment opportunities. But what are a few ways that you are able to leverage and even succeed with video?

Plaxo: Still A Viable Tool

After reviewing all of these features, many of which I was unfamiliar with, I am revisiting Plaxo and making this a part of my social contact tool-belt. Maybe it is time you had a second look as well.

How To Generate Leads for Your Small Business through Social Media

But in thinking beyond strict marketing and branding efforts, social media is a valuable means to generate leads for your business. Here are 5 ways in which your small business is able use social media as a lead-generator.

How to Use LinkedIn to Optimize Your Business Contacts

LinkedIn is by far the most accepted professional-social networking tool in use today. With over 75 million members, this is an ideal lo…

10 Reasons to Use Twitter Every Day for Your Business

If you own or have a vested interest in a business, you must develop alternative avenues to communicate with your target audience. Enter…

How Social Media Will Change Your Business For The Better

The emerging tools that are social media are being used by organizations of all sizes and industries. Just like any other tool, there ar…

What Personal Branding Can Learn From Corporate Branding

Without a doubt, Brian Solis is one of the most forward-thinking leaders in Marketing, Public Relations and Social Media. The way that B…