Keeping tabs on your personal brand and your reach are important when you consider your current strategy and what you need to revise going forward. Simple assessments of your personal brand are easy with a few tools to use each day that will allow you to gain a base level and easily track future progression.
I recently listened to an ERE social media presentation which was presented by Penelope Trunk. I thought the vast majority of the presentation was excellent, with great insight and interesting thoughts on social media as a whole.
I always try to leave a presentation with one or two items that stand out and leave me with something to build off of. In this case, I walked away with two topics on which I did not agree with Penelope’s feedback. Now I hope to provide you with my thoughts on the issues.
Working on your personal brand should be fun. This should be an ongoing activity, and not a chore to accomplish.
So, as you work each day on making the best impression, networking and building relationships with others, there may be a few things that slip into your conversation that you should really try to avoid.
What started out as the new shiny e-toy is slowly going the way of the quickly forgotten fad. Twitter lists were and are an incredible tool and were hugely accepted when they were unveiled. However, most people, after setting up a few lists, moved on to another shiny toy without giving it much thought. But Twitter lists are still an ideal way to better organize followers into people of interest, sports related, city related, geography related and even a category for your career search.
It is easy to say that engagement and value is the essence of social networking, but it truly is the case. The more you provide helpful tips, recommendations, and insightful posts the more you will be at the top of others’ minds. Personal branding is a hotly discussed topic but it is one that affords you the ability to take ownership of your career direction.
Here’s a rule which you hopefully have picked up from this blog already: Don’t post something online, under your own name or pseudonym, that you wouldn’t feel comfortable saying in an interview. Because odds are, your interviewer will find what you say online, and you will be held accountable for it.
The integration of LinkedIn and Twitter may not a perfect solution for reaching both audiences in an ideal manner, but it definitely can work well depending on how you choose to use it. What this integration continues to reinforce is that you must be very smart with what information you choose to publish online and to what audience.