Even if I am somewhat of a power user of social media, I still think that digital and printed media are secondary to the personal interaction. I bet most of you agrees with this, but even so I would still want to put emphasis on it, since it is very easy to rely on technology and not spend enough time on direct communication via either meetings, phone or video conference.
Here’s a rule which you hopefully have picked up from this blog already: Don’t post something online, under your own name or pseudonym, that you wouldn’t feel comfortable saying in an interview. Because odds are, your interviewer will find what you say online, and you will be held accountable for it.
The integration of LinkedIn and Twitter may not a perfect solution for reaching both audiences in an ideal manner, but it definitely can work well depending on how you choose to use it. What this integration continues to reinforce is that you must be very smart with what information you choose to publish online and to what audience.