Social Media Tips – 6 Time Saving Tools for Social Media

Time management is something that most of us struggled with long before social media.  As we become more involved in the world of social media and see the importance of building personal business relationships, managing your time both inside the social media space and outside as a business professional and human being becomes ever more important.

Once a month I host a free tele-seminar where I discuss a topic related to social media.  This month, I discussed “How to Manage Your Social Media in 30 Min. a Day.”  A very important topic for those of us who have too much to do and not enough time to do it.  The session went extremely well.  If you are interested in listening to the playback of the entire session, feel free to call (712) 432-1085.

Please note that all these tools, with the exception of a special feature within SocialOomph which I have noted, are free of charge.  While there are millions of social media management tools out there, here are 6 social media time management tools that have my attention.

  1. Tweetdeck. This is my favorite third party application.  I can now see Youtube videos and Flickr images, in additon to viewing my FaceBook and Twitter accounts, all in one place.   I spend a great deal of time categorizing Tweeters that I am following so that I do not miss a tweet from my closest friends while also staying up to date on local and professional happenings.  My Tweetdeck is divided into columns including HR Peeps, Oklahoma, and hash tags like #HRHappyHour or #TRULondon.  I can stay up to date on the events I’m interested in very quickly by selectively engaging others in real time.
  2. An old favorite.  This allows me to ping multiple social media accounts and transmit the same data or message.  So basically, if I wanted to update my status across several sites, I would only need to do it once and Ping will take care of the rest.  I also have the ability to control which accounts I wish my message to be sent to.  Seesmic just recently purchased Ping and I’m eager to see how this acquisition will improve both applications.
  3. SocialOomph. SocialOomph was formerly TweetLater.  With it, I am able to schedule messages on both Twitter and Facebook Fan pages, allowing me to target my message to a specific audience while saving time and stress.  This is especially handy when I am promoting an event or making an announcement.  The Twitter scheduling feature is free while the Facebook scheduling costs $29.95 a month and might be a wise investment for someone who is time conscious.  Another fantastic new option is an Opt-Out Auto DM feature.  You can log on to SocialOomph and opt out of spammy auto DMs like a Do Not Call List for Twitter Spam.  (I like it!)
  4. Gist. This is a new tool I’ve been playing with.  It’s currently in beta and seeks to integrate and upload all of your contacts to one location from Salesforce, Twitter, Facebook, LinkedIn, and your email.  I’m excited to dive into this tool and give it a thorough test drive.
  5. Tungle. My friend Chris Hoyt turned me on to this new tool that allows my friends to view my calendar and schedule meetings.  I control the settings and who can view my calendar.  It uploads your Outlook contacts and auto updates from Outlook to Tungle as well. So, Tungle me and let’s connect!
  6. NutshellMail. Another tool that I am just experimenting with.  This allows you to receive one email which will update you on multiple social media accounts such as Facebook and Twitter, saving you the time and stress of sorting through all of that info different places.  I see this as a good tool for someone who wants to stay connected but isn’t a power user.

Photo Credit The Studio Blog.

Jessica Miller-Merrell, SPHR is an author, new mother, and human resources professional with a passion for recruiting and all things social media.  She has over 10 years of experience in human resources & recruiting.

Her company, Xceptional HR provides businesses with social media, recruitment, and human resources strategy and consulting.   Jessica’s book, Tweet This! Twitter for Business was released January 2010.  Follow Jessica on Twitter, LinkedIn, & FaceBook.


Add yours
  1. 1
    Marian Schembari

    This is a GREAT list Jessica. Haven't tried about half of these and now I totally will 🙂 Time saving is 100%-absolutely-positively necessary when it comes to social media. Otherwise, it becomes a total time suck…

  2. 2

    I was just writing my own blog post about this… Dam! You beat me to it, lol. The only thing I dont see in your post, is the idea of linking all your tools together. For example, link your blog to linkedin/twitter, twitter to your facebook, etc. That way, when you update your blog, all your social media updates, making promoting your brand (or yourself), that much easier.

  3. 3


    Great minds think alike, huh? I have talked about integrating your posts together for the purposes of time management on my blog and in my book. It's a great idea and depends on your audience. I myself, do this and it does takes your audience a while to get used to the Twitter RTs and @replies that are posted on Facebook.


  4. 4


    Thanks! I love to write posts like these. Time saving and time management is always a winner. The key is to research applications and seek feedback from others.


  5. 5
    Kyle Keever

    Thanks for the useful article. I plan on checking out some of the social network solutions you discuss. I'm definitely trying to figure out how to manage the hole web 2.0 for my business. It's very time consuming at first.

    Kyle Keever seattle contractor

  6. 6


    It is time consuming but like any new skill things pick up once you learn the ropes and also begin to enjoy it. Let me know if you have any questions.



  7. 7


    It is time consuming but like any new skill things pick up once you learn the ropes and also begin to enjoy it. Let me know if you have any questions.



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