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Personal Branding Tips: Prevent Facebook ‘Like’ From Destroying Your Personal Brand

For the sake of avoiding lots of “what-if” scenarios, let’s say that you have every single Facebook privacy setting set to “only friends.” You also took great caution as to the coworkers/managers/bosses who can see your page. Are you all set to do whatever you please on Facebook? Nope. Your Facebook profile quotations and ‘Likes’ are public for all the world to see. Subsequently, what you quote or Like on Facebook can destroy your personal brand.

A New Way for Personal Branding – Use Geolocation to Build Your Personal Brand

Geo tools present a new and exciting way for users to network, develop relationships, engage a customer base, and build a brand within a niche community or ecosystem. Building a brand reputation, recognition, or relationship takes time and touches. Customers want to do business with a brand which is recognizable and has a solid reputation built on recommendations from trusted sources like their own friends and family. And with your personal brand, geolocation and tagging tools are another new facet of the marketing and branding package that sets you apart from the rest.

Personal Brand Management – Are You Undermining Your Personal Brand Equity?

To maximize your personal brand equity, you must be 100% intentional about the image you project. Granted, it’s totally natural to become frustrated, and everyone feels the need to vent from time to time. When you’re in that spot, reach out to a friend or family member and talk (or IM, DM or SMS) through your complaints on a one-to-one basis–not a one-to-many basis. If you want to accelerate your success, focus on being consistent across all forums… from real world interactions to virtual world posts. In today’s connected world, the boundaries between work and personal are blurred to a greater extent than ever before.