We often discuss Facebook, LinkedIn, Twitter, your resume, networking, etc. one at a time or maybe in pairs, but seldom is the whole picture described. Your brand is the sum of the all parts of the communication and information channels you use, and sometimes by the ones you do not use. Therefore it is essential to have a strategy for how to communicate in the different channels over time.
Develop Your Personal Brand Strategy: 15 Must-Read Personal Branding Articles. When it comes to building a brand, there is rarely a “right” or “wrong” path that applies to all. Instead, it is likely a highly unique and personalized route that will lead you to success. With that said, allow me to provide an even wider range of viewpoints. Here are 15 recent personal branding articles from 15 great authors – some you might know, and some you might not.
Some employees will make sure that they stick within their job requirements and do not do much more. Others will work very hard at their job and excel in it. However, there is a minority group of employees who really step up and contribute in any way they can. If you want a chance to advance in your company, you will have to be a part of that latter group.
Even if I am somewhat of a power user of social media, I still think that digital and printed media are secondary to the personal interaction. I bet most of you agrees with this, but even so I would still want to put emphasis on it, since it is very easy to rely on technology and not spend enough time on direct communication via either meetings, phone or video conference.
Much talk about Facebook and jobs includes advice about how people should not state how they hate their job, their boss, or their company. Other advice is along the lines of watching what type of photos you might post. However, you can say a whole lot about yourself without ever mentioning your job or your company.
The 7 Deadly Sins of Personal Branding – Donts for Building Your Personal Brand. Everyone’s personal brand is different, even if by the tiniest subtlety. So, there are very few “sins” of personal branding that universally apply to all. But, I’m confident that the seven personal branding sins listed below can be applied to everyone – including you (but let’s hope they don’t)!