7 Personal Branding Lessons From an Unlikely Source
Sellers at the farmer’s market face an extremely difficult task – with similar products left and right, each seller must somehow stand out from the rest to succeed. Here are 7 valuable personal branding lessons we can all learn from a trip to the farmer’s market.
Take Your Personal Brand beyond the Web
Building a personal brand is a marketing process. The hallmarks of a well-constructed brand include consistency, authenticity, specificity and all the brand parameters we discussed last week. Following on that lesson, let’s remember the first law of marketing: perception is reality. What this means in the context of branding yourself is that success is more about how others perceive you than what you say about yourself.
How to Create a Searchable Job Resume Profile
While searching for employment, job seekers can improve their chances of being hired by being more visible on the internet. But being visible does not always mean being registered on every job portal imaginable; being visible means having searchable resume profiles that get noticed.
The Job Search Strategy, Reconsidered
While monitoring a lot of chatter on Twitter recently regarding the usage by companies of social networking to fill jobs, something struck me that I had not processed previously: not everyone is doing it!
But what does this mean for you as a possible job candidate? For one, don’t exclusively use social networking to find your next position. Yes, social networking is important to get you in contact with the right person/people within organizations. However, you still need to continue to use more traditional job searching tools.