7 Personal Branding Lessons From an Unlikely Source
Sellers at the farmer’s market face an extremely difficult task – with similar products left and right, each seller must somehow stand out from the rest to succeed. Here are 7 valuable personal branding lessons we can all learn from a trip to the farmer’s market.
Take Your Personal Brand beyond the Web
Building a personal brand is a marketing process. The hallmarks of a well-constructed brand include consistency, authenticity, specificity and all the brand parameters we discussed last week. Following on that lesson, let’s remember the first law of marketing: perception is reality. What this means in the context of branding yourself is that success is more about how others perceive you than what you say about yourself.
How to Create a Searchable Job Resume Profile
While searching for employment, job seekers can improve their chances of being hired by being more visible on the internet. But being visible does not always mean being registered on every job portal imaginable; being visible means having searchable resume profiles that get noticed.
The Job Search Strategy, Reconsidered
While monitoring a lot of chatter on Twitter recently regarding the usage by companies of social networking to fill jobs, something struck me that I had not processed previously: not everyone is doing it!
But what does this mean for you as a possible job candidate? For one, don’t exclusively use social networking to find your next position. Yes, social networking is important to get you in contact with the right person/people within organizations. However, you still need to continue to use more traditional job searching tools.
Chris Perry: 10 Twitter Job Search Don’ts
If you search for tips on using Twitter in your job hunt, you will come across a lot of great resources for using this social medium and the plethora of complimentary tools and applications available to create your personal brand and connect with potential employers.
However, while there is a lot of information out there about what you can do on Twitter to advance yourself and your job search, I think it is important to be reminded of what not to do on Twitter, for it doesn’t take much to undo everything you have worked so hard to build.
Job Search Tips with Career Expert Katy Piotrowski
Piotrowski, who is the founder of Career Solutions Group, has more than 15 years in the industry. She recommends that new industry transition should start with a job seeker’s strengths. Research the industry and look for opportunitites that you might enjoy based on the job seekers likes and interests. From there, she recommends the job seeker laying out a clear plan prior to moving to a new industry. It can be overwhelming and devoting just five minutes to the future and focusing on one area to help staying or becoming more competitive.