Geo tools present a new and exciting way for users to network, develop relationships, engage a customer base, and build a brand within a niche community or ecosystem. Building a brand reputation, recognition, or relationship takes time and touches. Customers want to do business with a brand which is recognizable and has a solid reputation built on recommendations from trusted sources like their own friends and family. And with your personal brand, geolocation and tagging tools are another new facet of the marketing and branding package that sets you apart from the rest.