personal brand managementTag
To maximize your personal brand equity, you must be 100% intentional about the image you project. Granted, it’s totally natural to become frustrated, and everyone feels the need to vent from time to time. When you’re in that spot, reach out to a friend or family member and talk (or IM, DM or SMS) through your complaints on a one-to-one basis–not a one-to-many basis. If you want to accelerate your success, focus on being consistent across all forums… from real world interactions to virtual world posts. In today’s connected world, the boundaries between work and personal are blurred to a greater extent than ever before.
It is easy to say that engagement and value is the essence of social networking, but it truly is the case. The more you provide helpful tips, recommendations, and insightful posts the more you will be at the top of others’ minds. Personal branding is a hotly discussed topic but it is one that affords you the ability to take ownership of your career direction.
For the corporation, strong personal brands among the staff show the competences and strengths of the employees as well as the fact that they are interested and engaged in their line of work. For the personal brand it is great to have a network of strong brands around yourself and also to be connected to a strong corporate brand in your line of work.
Here’s a rule which you hopefully have picked up from this blog already: Don’t post something online, under your own name or pseudonym, that you wouldn’t feel comfortable saying in an interview. Because odds are, your interviewer will find what you say online, and you will be held accountable for it.