We often discuss Facebook, LinkedIn, Twitter, your resume, networking, etc. one at a time or maybe in pairs, but seldom is the whole picture described. Your brand is the sum of the all parts of the communication and information channels you use, and sometimes by the ones you do not use. Therefore it is essential to have a strategy for how to communicate in the different channels over time.
LinkedIn is, by far, the number one social network geared strictly towards business professionals. While it is a great place to network, meet people, and find jobs, it is also your electronic resume. What users need to understand is that it is more than a business networking site. Your LinkedIn profile can go a long way towards giving you an edge in your job search. On the same note, it can also kill it if you aren’t using it correctly.
For the corporation, strong personal brands among the staff show the competences and strengths of the employees as well as the fact that they are interested and engaged in their line of work. For the personal brand it is great to have a network of strong brands around yourself and also to be connected to a strong corporate brand in your line of work.
The integration of LinkedIn and Twitter may not a perfect solution for reaching both audiences in an ideal manner, but it definitely can work well depending on how you choose to use it. What this integration continues to reinforce is that you must be very smart with what information you choose to publish online and to what audience.