Personal Brand Management – When Your Personal Brand Outshines the Corporate Brand
As the concept and importance of personal branding, social media, and an online presence becomes more commonplace, companies are becoming more interested in their employees’ personal brands. Their concerns are legitimate. Here’s why. . .
Personal Brand Strategy – Brand Yourself Using Multi Channels
We often discuss Facebook, LinkedIn, Twitter, your resume, networking, etc. one at a time or maybe in pairs, but seldom is the whole picture described. Your brand is the sum of the all parts of the communication and information channels you use, and sometimes by the ones you do not use. Therefore it is essential to have a strategy for how to communicate in the different channels over time.
Be Heard but don’t be a Jerk: Work on Your Personal Brand – Master the Casual Conversation
Working on your personal brand should be fun. This should be an ongoing activity, and not a chore to accomplish.
So, as you work each day on making the best impression, networking and building relationships with others, there may be a few things that slip into your conversation that you should really try to avoid.
Personal Brand Strategy – Get Out What You Put In
Personal Brand Strategy – Get Out What You Put In. Growing up my mom would always tell me, “you get out of it what you put into it.” At first this didn’t make sense to me and I’d roll my eyes, and move along. But over the years it clicked one day and I had a paradigm shift. It is true. It stands true in the general sense of the phrase, and also if applied to a specific topic. In the case of personal branding, “you get out of it what you put in to it”.
A New Way for Personal Branding – Use Geolocation to Build Your Personal Brand
Geo tools present a new and exciting way for users to network, develop relationships, engage a customer base, and build a brand within a niche community or ecosystem. Building a brand reputation, recognition, or relationship takes time and touches. Customers want to do business with a brand which is recognizable and has a solid reputation built on recommendations from trusted sources like their own friends and family. And with your personal brand, geolocation and tagging tools are another new facet of the marketing and branding package that sets you apart from the rest.
4 Little Known Tools for Managing Your Personal Brand
Since reputation and the perception by contacts, clients, co-workers, and companies are so important, your online brand should be closely monitored so that you can quickly and immediately be alerted to any negative comments or perceptions. This will allow you to take action to clarify comments, concerns, or misrepresentations expressed or implied by others before they get out of control and permanently damage your brand. It can be a daunting task, but these tools are here to help:
Is your personal brand proactive or reactive?
As an employer, I am always looking for the right talent for my team, and one of the most important traits I look for in my employees is that they have a proactive approach to life and work. For me it is not only important that the people I work with are proactive, but also that their personal brands tell the people around them that they are proactive.