The Desired Outcome Of Your Personal Brand Efforts
Lately I have been very focused on outcomes. Not on objectives or goals, not on results, but on outcomes. My friends, colleagues and you readers have asked me what is really the difference and how is it related to my personal brand. I hope that I can clarify what I mean and help you with your brand progress by turning your focus to outcomes rather than objectives and results.
Build YOUR Personal Brand, Not a Bobblehead-Brand!
It is easy to hit the brain’s snooze button and mindlessly agree with everyone – especially with those in positions of authority (experts in your field, your boss, established media outlets). We blindly accept every order from management, leave positive comments on every blog we see, cruising around life like a sheep that can type. But you know what? Sheep don’t get anywhere. Neither will you if you don’t voice your own opinion and blaze your own trail every now and then.
Government Job Search: Your Federal Resume Profile on USAJOBS.gov
Thinking of applying for a government job, but you don’t have a clue about how to navigate the daunting process and wonder how (or if) you can get your brand into your application?
Federal/government jobs entice job seekers at all levels – from entry level to C-level/senior executives. Many seasoned executives want to transition away from the instability of the corporate world. Government jobs may be their ticket to career fulfillment.
Job Search Tips: The Truth About Your Job Title
Job titles can often become a very controversial subject for many people. In reality, the most important aspect of your job should be what you actually do. Your job title should not really matter as long as your responsibilities are aligned with your goals. In reality, however, the truth seems to be that job titles are very important.They designate pride and self-respect as well as respect amongst your peers and your network.
Your Personal Brand Assessment and Brand You
Last week, we approached brand-building from a humorous perspective. Hopefully, you had a few chuckles. Today, let’s spend a few minutes thinking about your personal brand in businesslike way.
With the combination of these two powerful tools–one for the virtual world, the other for the real world of work–you can take your brand assessment and begin building a stronger, more effective Brand You!
Assessing Your Personal Brand: Personal Branding Metrics
Keeping tabs on your personal brand and your reach are important when you consider your current strategy and what you need to revise going forward. Simple assessments of your personal brand are easy with a few tools to use each day that will allow you to gain a base level and easily track future progression.
Personal Brand Interview: Life Coach and blogger Jenny Blake
Jenny has worked at Google for four and half years, and is currently a Career Development Program Manager and coach. She also blogs at LifeAfterCollege.org, where she provides simple, practical tips about life, work, money, happiness and personal growth. Jenny’s goal is to help people focus on the BIG picture of their lives…not just the details.
Social Media Strategy: Navigating Twitter Chats & Hash Tag Fever
Twitter chats seem to be all the rage. They are a social event on using the concept of a hash tag (#). Hash tags historically have been a way to categorize tweets in topics, by conference, and other events held historically outside of Twitter. Attendees or social media junkies can view the twitter stream and view the highlights of an event by following the hash tag conversation.
A Behind the Scenes Look at Personal Brand Building
As you have been working hard to brand yourself, you’ve likely done some research into the art of brand-building. In my daytime job, as co-owner of the marketing firm Maple Creative, I spend quite a bit of time building brands for companies, products, places and organizations. I thought it might be fun and helpful to take you behind the scenes of how it’s done in our shop.
Social Media Strategy – Old Tools in an Evolving World
I recently listened to an ERE social media presentation which was presented by Penelope Trunk. I thought the vast majority of the presentation was excellent, with great insight and interesting thoughts on social media as a whole.
I always try to leave a presentation with one or two items that stand out and leave me with something to build off of. In this case, I walked away with two topics on which I did not agree with Penelope’s feedback. Now I hope to provide you with my thoughts on the issues.
