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Making ‘Orange Appeal’ More Appealing- Using Social Media for Branding

Orange Appeal’s own Liam Fitzpatrick talks about how they use social media to enhance their brand.

BrandYourself Named New York’s Top Emerging Business: Wins $200K New York

Last week, BrandYourself was named the winner of New York’s Creative Core Business competition. With a $200K prize, it is the largest, …

Is Twitter A Good Tool For Your Personal Brand?

What Is Twitter, Really?

As you continually work to improve your personal brand, you are going to consider many social media tools to…

Four Critical Skills To Better Appeal To Employers

We recently did an interview with Nick Colasurdo, who shared his Brand Yourself experience. Nick Colasurdo is a 2009 graduate of the Coll…

Don’t Be Afraid of Opportunity

Last Tuesday, I received a phone call from the CEO of a start-up I worked for in college…

The Single Most Significant Branding Effort Ever…Maybe

This young actress took a stranglehold over America. How did she do it?

Why Quick Fixes Sell, and Why They Don’t Work

It has been a while since I last wrote here in the blog, and the reason is that I feel that more and more of the Personal Branding space is being crowded with quick-fix solutions.

QR Codes and Sharing Contact Information Easily

Every day, new social tools, apps, or some technology is being developed. Some we hear about, others we don’t until they become more “mainstream”. So what about QR codes?

Improve Your Customer Service by Listening to Social Media and Analytics Tools

For small businesses, this increased expectation from our online properties means having to be more vigilant about customers feedback. Fortunately there are more ways to help businesses be more responsive without being overwhelmed.

Get the Competitive Advantage Using Social Media

We are living in a connected world and having easy access to information that will allow us to better manage our professional relationships–that’s what this is all about.

Work/Life Balance: Traveling on the Cheap

Are you looking for a steal? A perfect deal on a quick weekend getaway to refresh and recharge? Below are strategies and resources that I use to maximize my chances for finding my desired weekend getaway — at a cost that I can afford.

Social Media Success: From Homeless to YouTube Star

How one down-on-his luck man became a national sensation–thanks to YouTube