While monitoring a lot of chatter on Twitter recently regarding the usage by companies of social networking to fill jobs, something struck me that I had not processed previously: not everyone is doing it!
But what does this mean for you as a possible job candidate? For one, don’t exclusively use social networking to find your next position. Yes, social networking is important to get you in contact with the right person/people within organizations. However, you still need to continue to use more traditional job searching tools.
I recently listened to an ERE social media presentation which was presented by Penelope Trunk. I thought the vast majority of the presentation was excellent, with great insight and interesting thoughts on social media as a whole.
I always try to leave a presentation with one or two items that stand out and leave me with something to build off of. In this case, I walked away with two topics on which I did not agree with Penelope’s feedback. Now I hope to provide you with my thoughts on the issues.
It is easy to say that engagement and value is the essence of social networking, but it truly is the case. The more you provide helpful tips, recommendations, and insightful posts the more you will be at the top of others’ minds. Personal branding is a hotly discussed topic but it is one that affords you the ability to take ownership of your career direction.
The integration of LinkedIn and Twitter may not a perfect solution for reaching both audiences in an ideal manner, but it definitely can work well depending on how you choose to use it. What this integration continues to reinforce is that you must be very smart with what information you choose to publish online and to what audience.