Geo tools present a new and exciting way for users to network, develop relationships, engage a customer base, and build a brand within a niche community or ecosystem. Building a brand reputation, recognition, or relationship takes time and touches. Customers want to do business with a brand which is recognizable and has a solid reputation built on recommendations from trusted sources like their own friends and family. And with your personal brand, geolocation and tagging tools are another new facet of the marketing and branding package that sets you apart from the rest.
In a market where job openings are scarce, sending a cover letter is crucial because it gives you the opportunity to tell hiring directors why you are qualified for the position and what you can bring to the table. It is important to discuss your qualifications and expertise without revealing too much or too little information. Employers want to know why they should hire you.
It is easy to say that engagement and value is the essence of social networking, but it truly is the case. The more you provide helpful tips, recommendations, and insightful posts the more you will be at the top of others’ minds. Personal branding is a hotly discussed topic but it is one that affords you the ability to take ownership of your career direction.
Even if I am somewhat of a power user of social media, I still think that digital and printed media are secondary to the personal interaction. I bet most of you agrees with this, but even so I would still want to put emphasis on it, since it is very easy to rely on technology and not spend enough time on direct communication via either meetings, phone or video conference.
For the corporation, strong personal brands among the staff show the competences and strengths of the employees as well as the fact that they are interested and engaged in their line of work. For the personal brand it is great to have a network of strong brands around yourself and also to be connected to a strong corporate brand in your line of work.
Here’s a rule which you hopefully have picked up from this blog already: Don’t post something online, under your own name or pseudonym, that you wouldn’t feel comfortable saying in an interview. Because odds are, your interviewer will find what you say online, and you will be held accountable for it.
Most blogging software platforms give you some feedback about your users. You’ll get stats about how many people visited your blog, your top posts, referring sites, and the search terms people use to get to the site. Follow them to discover the topics you should write on and develop your personal brand through blogging.