Analytics Ain’t Just for SEO Many times when I speak with business owners about analytics, the first statement that comes to mind is that analytics is for Search Engi…
How To Use YouTube to Build a Following for Your Business YouTube is often seen as the video site full of strange and wacky characters, up and coming musicians, comedy acts and just about anythin…
Why Social Media Matters To Your Business In my Brand-Yourself post last week I spoke about the benefits of using Twitter for your business. This week I wanted to discuss why soc…
How Social Media Is an Extension of Your PR and Marketing Teams Marketing has changed – permanently. The old, traditional marketing and PR methods still work, thought not entirely on their own. Enter S…
10 Reasons to Use Twitter Every Day for Your Business If you own or have a vested interest in a business, you must develop alternative avenues to communicate with your target audience. Enter…
Social Media Etiquette for the Typically Sarcastic, Snarky or Rude Social media can be tricky at times for people who are constantly making sarcastic remarks, snarky comments, or are just plain rude to ev…
Zynga: “Connecting the World Through Games”…and Social Media As is evident from my Facebook feed, people are going crazy over FarmVille (I don’t understand why, but it’s become a fad nonetheless). …
What Your Company Should Know Before Hiring A Social Media Analyst For most companies, social media is still an emerging platform. Yes, many brands are visible, however, while some brands are faster to t…
Zappos Booms with the Help of Social Media Social media is a powerful weapon for everyone, people and businesses alike. Though some use it to the point of their eventual demise, ot…
10 Ways to Accomplish Your Goals through Social Media No matter where you are in your work life–recent college graduate, mid career or closing in on retirement–“there’s s an app for that,” …
How Social Media Will Change Your Business For The Better The emerging tools that are social media are being used by organizations of all sizes and industries. Just like any other tool, there ar…
Social Media Etiquette Horror Stories: Top 5 Ways to Lose Your Job Via Social Media The World Wide Web is a vast place with users from all over the world, but that doesn’t mean what you post privately won’t come back to h…
Social Media Etiquette at Work You’ve heard the rumors, the horror stories and the success stories. You know the positives and negatives of using social media for promo…
Starting Out in Social Media: Blogging and Social Networking for Business The business case for leveraging social media as a business tool has been made time and time again. Startups to big business use the plat…
Social Media Marketing: 6 Practices to Build Testimonial Relationships Building customer loyalty and strong customer retention is getting harder and harder. The customer has raised the bar, set new rules and …