How To
Category
Take Your Personal Brand beyond the Web
Building a personal brand is a marketing process. The hallmarks of a well-constructed brand include consistency, authenticity, specificity and all the brand parameters we discussed last week. Following on that lesson, let’s remember the first law of marketing: perception is reality. What this means in the context of branding yourself is that success is more about how others perceive you than what you say about yourself.
The Desired Outcome Of Your Personal Brand Efforts
Lately I have been very focused on outcomes. Not on objectives or goals, not on results, but on outcomes. My friends, colleagues and you readers have asked me what is really the difference and how is it related to my personal brand. I hope that I can clarify what I mean and help you with your brand progress by turning your focus to outcomes rather than objectives and results.
Build YOUR Personal Brand, Not a Bobblehead-Brand!
It is easy to hit the brain’s snooze button and mindlessly agree with everyone – especially with those in positions of authority (experts in your field, your boss, established media outlets). We blindly accept every order from management, leave positive comments on every blog we see, cruising around life like a sheep that can type. But you know what? Sheep don’t get anywhere. Neither will you if you don’t voice your own opinion and blaze your own trail every now and then.
Your Personal Brand Assessment and Brand You
Last week, we approached brand-building from a humorous perspective. Hopefully, you had a few chuckles. Today, let’s spend a few minutes thinking about your personal brand in businesslike way.
With the combination of these two powerful tools–one for the virtual world, the other for the real world of work–you can take your brand assessment and begin building a stronger, more effective Brand You!
Assessing Your Personal Brand: Personal Branding Metrics
Keeping tabs on your personal brand and your reach are important when you consider your current strategy and what you need to revise going forward. Simple assessments of your personal brand are easy with a few tools to use each day that will allow you to gain a base level and easily track future progression.
Personal Brand Management – When Your Personal Brand Outshines the Corporate Brand
As the concept and importance of personal branding, social media, and an online presence becomes more commonplace, companies are becoming more interested in their employees’ personal brands. Their concerns are legitimate. Here’s why. . .
Personal Brand Strategy – Brand Yourself Using Multi Channels
We often discuss Facebook, LinkedIn, Twitter, your resume, networking, etc. one at a time or maybe in pairs, but seldom is the whole picture described. Your brand is the sum of the all parts of the communication and information channels you use, and sometimes by the ones you do not use. Therefore it is essential to have a strategy for how to communicate in the different channels over time.
Be Heard but don’t be a Jerk: Work on Your Personal Brand – Master the Casual Conversation
Working on your personal brand should be fun. This should be an ongoing activity, and not a chore to accomplish.
So, as you work each day on making the best impression, networking and building relationships with others, there may be a few things that slip into your conversation that you should really try to avoid.
Personal Brand Strategy – Get Out What You Put In
Personal Brand Strategy – Get Out What You Put In. Growing up my mom would always tell me, “you get out of it what you put into it.” At first this didn’t make sense to me and I’d roll my eyes, and move along. But over the years it clicked one day and I had a paradigm shift. It is true. It stands true in the general sense of the phrase, and also if applied to a specific topic. In the case of personal branding, “you get out of it what you put in to it”.