Geo tools present a new and exciting way for users to network, develop relationships, engage a customer base, and build a brand within a niche community or ecosystem. Building a brand reputation, recognition, or relationship takes time and touches. Customers want to do business with a brand which is recognizable and has a solid reputation built on recommendations from trusted sources like their own friends and family. And with your personal brand, geolocation and tagging tools are another new facet of the marketing and branding package that sets you apart from the rest.
Since reputation and the perception by contacts, clients, co-workers, and companies are so important, your online brand should be closely monitored so that you can quickly and immediately be alerted to any negative comments or perceptions. This will allow you to take action to clarify comments, concerns, or misrepresentations expressed or implied by others before they get out of control and permanently damage your brand. It can be a daunting task, but these tools are here to help: