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Social Media Strategy – Old Tools in an Evolving World

I recently listened to an ERE social media presentation which was presented by Penelope Trunk. I thought the vast majority of the presentation was excellent, with great insight and interesting thoughts on social media as a whole.

I always try to leave a presentation with one or two items that stand out and leave me with something to build off of. In this case, I walked away with two topics on which I did not agree with Penelope’s feedback. Now I hope to provide you with my thoughts on the issues.