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Strategy

10 Reasons to Use Twitter Every Day for Your Business

If you own or have a vested interest in a business, you must develop alternative avenues to communicate with your target audience. Enter…

Social Media Etiquette for the Typically Sarcastic, Snarky or Rude

Social media can be tricky at times for people who are constantly making sarcastic remarks, snarky comments, or are just plain rude to ev…

Zynga: “Connecting the World Through Games”…and Social Media

As is evident from my Facebook feed, people are going crazy over FarmVille (I don’t understand why, but it’s become a fad nonetheless).
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Zappos Booms with the Help of Social Media

Social media is a powerful weapon for everyone, people and businesses alike. Though some use it to the point of their eventual demise, ot…

10 Ways to Accomplish Your Goals through Social Media

No matter where you are in your work life–recent college graduate, mid career or closing in on retirement–“there’s s an app for that,” …

How Social Media Will Change Your Business For The Better

The emerging tools that are social media are being used by organizations of all sizes and industries. Just like any other tool, there ar…

Starting Out in Social Media: Blogging and Social Networking for Business

The business case for leveraging social media as a business tool has been made time and time again. Startups to big business use the plat…

Social Media Strategy: Navigating Twitter Chats & Hash Tag Fever

Twitter chats seem to be all the rage. They are a social event on using the concept of a hash tag (#). Hash tags historically have been a way to categorize tweets in topics, by conference, and other events held historically outside of Twitter. Attendees or social media junkies can view the twitter stream and view the highlights of an event by following the hash tag conversation.

Social Media Strategy – Old Tools in an Evolving World

I recently listened to an ERE social media presentation which was presented by Penelope Trunk. I thought the vast majority of the presentation was excellent, with great insight and interesting thoughts on social media as a whole.

I always try to leave a presentation with one or two items that stand out and leave me with something to build off of. In this case, I walked away with two topics on which I did not agree with Penelope’s feedback. Now I hope to provide you with my thoughts on the issues.