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Take Your Personal Brand beyond the Web
Building a personal brand is a marketing process. The hallmarks of a well-constructed brand include consistency, authenticity, specificity and all the brand parameters we discussed last week. Following on that lesson, let’s remember the first law of marketing: perception is reality. What this means in the context of branding yourself is that success is more about how others perceive you than what you say about yourself.
Develop Your Personal Brand Strategy: 15 Must-Read Personal Branding Articles
Develop Your Personal Brand Strategy: 15 Must-Read Personal Branding Articles. When it comes to building a brand, there is rarely a “right” or “wrong” path that applies to all. Instead, it is likely a highly unique and personalized route that will lead you to success. With that said, allow me to provide an even wider range of viewpoints. Here are 15 recent personal branding articles from 15 great authors – some you might know, and some you might not.
Personal Brand Interview: Career-transition Expert Billie Sucher
Do a job because it’s right for you, not because someone else ‘picked’ it for you. Each job you hold is a stepping stone to the next, so do your very best to learn from each job and respect it while you’re doing it. Give back to something or someone who needs a helping hand. And when you feel like your river isn’t flowing in the right direction, I hope you will muster the courage to change course, sooner than later.