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Personal Brand Interview: Publicity Expert Melissa Cassera
Publicity is all about gaining 3rd party credibility. If you purchase an advertisement touting yourself as the “best organization expert” it doesn’t hold the same weight as if a magazine editor or TV producer has you share regular advice with the audience as the expert on that topic.
Brand Yourself – How I Communicate Who I Am
Even if I am somewhat of a power user of social media, I still think that digital and printed media are secondary to the personal interaction. I bet most of you agrees with this, but even so I would still want to put emphasis on it, since it is very easy to rely on technology and not spend enough time on direct communication via either meetings, phone or video conference.
Job Search Tips: Thank You Notes–Not Just For Interviews!
Get into the habit of sending hand-written thank you’s to just about anyone you interact with in your job search –not just interviewers!!! This can include people in your network who provide introductions or do favors for you, employers and colleagues who write recommendations, etc.
Personal Brand Management – How To Avoid a Negative Personal Brand on Twitter
Here’s a rule which you hopefully have picked up from this blog already: Don’t post something online, under your own name or pseudonym, that you wouldn’t feel comfortable saying in an interview. Because odds are, your interviewer will find what you say online, and you will be held accountable for it.
The 7 Deadly Sins of Personal Branding – Donts for Building Your Personal Brand
The 7 Deadly Sins of Personal Branding – Donts for Building Your Personal Brand. Everyone’s personal brand is different, even if by the tiniest subtlety. So, there are very few “sins” of personal branding that universally apply to all. But, I’m confident that the seven personal branding sins listed below can be applied to everyone – including you (but let’s hope they don’t)!
Develop Personal Brand: Networking Techniques for Introverts
Most people hate networking events. If you’re an introvert, you probably avoid them like the plague. But even extraverts can become introverts when faced with a roomful of people they don’t know. Networking is a bit like the medicine your doctor gives you: it may taste bad, but you know it’s good for you. Here’s how to survive networking.