Personal Brand Examples: Student Jason Kirby’s Personal Brand Identity

Update: We’ve expanded and improved on this post in our new definitive guide to personal branding.

We highly recommend that you visit that page to get the most recent information on how to build your personal brand. If you would like to view our older post you can find it below.

Original Post

This is our second post in a series that will forever continue about students that brand themselves online and truly create a presence worthy of remark!

Meet Jason Kirby who created his own personal professional website. Why you might ask? “The reason behind creating a website about me is simple, I wanted you to find me online. People use Google to search anything and everything, especially companies looking to hire new potential workers.” That is GREAT!

He found me by commenting on my previous post with an intelligent and intriguing response that provoked me to search for him in Google and was so impressed with what I found that I had to share it with everyone. So lets break his online presence down and find out what we can learn from Jason.

This is directly from his “Who Am I?” tab.

“My name is Jason Ryan Kirby I reside in the beautiful city of San Diego, Ca. I am currently majoring in Entrepreneurial Management at San Diego State University. I am young, motivated, dedicated, self-disciplined and optimistic individual. I love life and everything it has to offer and wish I had more than 24 hours in a day to take advantage of my time here on Earth. I am a family man at heart and put family before everything because without family I am nothing.”

We now know where he is from and currently what he is studying from this short professional bio. The next few sentences describe his traits, personality and his strong beliefs which would impress any employer who stumbled upon it.

If an employer was to stumble upon it they would be able to view is resume as well without asking for it. He has taken the liberty to post his resume online so that anyone can view his past experiences. Web resumes are much more appealing than a paper resume as you have the ability to expand on your experiences rather then being confined to a single piece of paper. You can also see from his tabs on the right that he has a blog and even started his own company. Creating your own blog is a great way to gain visibility and credibility at the same time if you write meaningful and thought provoking content, which he has.

And the last thing that I would like to point out is the reach of his online presence. He has links to all the major social networking sites right on his website so that anyone can connect with him on multiple levels. While I am not friends with him on Facebook (yet!), I would assume that he has nothing incriminating on his site as he is a young professional who values his online presence and professional career. I did however immediately connect with him on LinkedIn WITH a personalized message telling him why I wanted to connect with him. Also I followed him on Twitter because he has a lot of relevant and informative tweets and he RT’s ours!

I feel a big part of personal branding is not only trying to advances ones own career but being humble enough to advocate others as well. So with that being said, I wish Mr. Kirby the best of luck with his endeavors and encourage everyone to do as he has. Please check out Jason’s personal professional website.

Please check out our other post on student branding:

• What you can learn from a well branded student Meaghan Burns

 Trace has always been fascinated with technology and how stuff works. Once he gets his hands on a new gadget, rest assured it will be taken apart and put back together in a matter of minutes. Trace is a hands-on kind of guy whose first love was video games, which he loves to this day.