In a market where job openings are scarce, sending a cover letter is crucial because it gives you the opportunity to tell hiring directors why you are qualified for the position and what you can bring to the table. It is important to discuss your qualifications and expertise without revealing too much or too little information. Employers want to know why they should hire you.
Thanks to personal branding and the advent of web 2.0 the world is becoming flatter! Not literally of course, but between Facebook, Twitter, Myspace, LinkedIn, the world does seem a little closer every day. Anyone is really only TWO people away. This means that the 6 degrees of separation has now become 3 degrees. So if you want to meet someone, that means if your friends don’t know him, then your friend’s friend does and this is changing the way that we’re doing business!