branding
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Improve Your Customer Service by Listening to Social Media and Analytics Tools
For small businesses, this increased expectation from our online properties means having to be more vigilant about customers feedback. Fortunately there are more ways to help businesses be more responsive without being overwhelmed.
Take Your Personal Brand beyond the Web
Building a personal brand is a marketing process. The hallmarks of a well-constructed brand include consistency, authenticity, specificity and all the brand parameters we discussed last week. Following on that lesson, let’s remember the first law of marketing: perception is reality. What this means in the context of branding yourself is that success is more about how others perceive you than what you say about yourself.
Personal Brand Management – When Your Personal Brand Outshines the Corporate Brand
As the concept and importance of personal branding, social media, and an online presence becomes more commonplace, companies are becoming more interested in their employees’ personal brands. Their concerns are legitimate. Here’s why. . .
Personal Brand Assessment: What To Consider Before Creating Your Personal Brand
I stumbled across a debate going on about personal branding, started by Geoff Livingston of The Buzz Bin a few days ago with his blog post I Don’t Care About Your Personal Brand. While I disagree with him overall, he does bring up some valid points that I will address later. In response to it though, another post was written to defend personal branding by Mitch Joel over at Twist Image rightly named Why You Need To Care More About Your Personal Brand. I encourage everyone to read both posts, the comments and decided for yourself. There is no right or wrong answer, just a matter of opinion.