How Credible is Your Personal Brand Online?

The hallmark of a credible personal brand online is the ability to create content that backs up your qualifications. How credible are you?

To answer this, we developed a Hireability Dashboard that breaks down the components of your personal brand online and grades the strength of each. Last week, I talked about our tool that grades the visibility of your personal brand. Today, we’ll talk about credibility: are your actions online backing up your qualifications?

The credibility portion of the Hireability Dashboard is broken up into tabs: your blog, other blogs mentioning you, social bookmarks mentioning you, and news mentioning you.

The first tab, Your Blog, analyzes the strength of your blog based on who’s linking to it, and your blog’s Technorati authority. The more authoritative your blog, the more your credibility score rises.

The next tab, Blog Mentioning You, tracks blog posts mentioning you. The more other bloggers talk about you, the more your credibility rises.

The next tab, Bookmarks Mentioning You, keeps track of any content you’ve created that other people Digg, Stumble, Reddit, Delicious, etc. As other people like, favorite or thumbs-up your content, your credibility score rises.

The last tab, News, keeps track of news articles that mention you. The more you show up in the news, the more your credibility score rises.

The Next Step

Now that you’ve gotten a taste of some of our tools, it’s time to find out: How credible is your personal brand online? Create a free BrandYourself.com account now and start managing your reputation with our Hireability Dashboard. See you there!