How to Opt Out & Remove Your Info from

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Your personal information being on puts you at a greater risk for identity theft, scammers, spammers, robocalls, hackers, and more. Fortunately, you can get that information removed. 
We put together this guide to not only discuss your options for getting your information removed, but to also provide some more context around how they got your data in the first place (and what they are doing with it).
So, what is It’s a data broker website that allows anyone to search for information on a person or business. The search engine is powered by its parent company Intelius, so the amount of info that can be found is substantial.
Users have the opportunity to conduct free searches with the option to upgrade for access to more in-depth reports on an individual.

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What type of information shares about you

There’s a few different ways that you can conduct a search on The type of search determines the type of info that can be found (name search, reverse phone number lookup, address search, and business search).

In terms of individuals, you can find a person’s name, address, phone number, and mailing address — all for free. You can then choose to purchase a one-time report on someone or upgrade to an ongoing subscription to access a full profile and background report. This is handled through the parent company and navigates you away from

The information found in these detailed background reports can include but is not limited to: 

  • Email addresses
  • Address history 
  • Phone numbers (landline & mobile)
  • Date of birth / Age
  • Employment history 
  • Education history 
  • Criminal history 
  • Relatives
  • Marriage & divorce records 
  • Social networks
  • Judgements & settlements
  • Liens & bankruptcies

For businesses, you can search for a business name or by keyword. From there, each business has a profile page that includes the address, phone number, point of contact email, driving instructions, hours of operation, payment methods, business description, and products/services.

How they get your information’s search engine is powered by their parent company. That company builds its database of personal info by scraping public records and publicly available sources (like social media profiles). 

Many people ask us if it’s legal for these sites to share so much personal information about individuals and the answer is, yes. Until recently, these sites went largely unregulated. However, laws recently enacted that are beginning to place regulation on them. One was based in Vermont. It requires companies that buy and sell consumer data to register with the state of Vermont. These registrations are then made publicly available. This law was so monumental because for the first time it highlighted just how many companies are actively buying/selling consumer info. 
Most recently, the CCPA (California Consumer Privacy Act) was passed. The purpose of the law is to provide consumers greater visibility into what data is being collected or sold about them as well as the ability to request to have that information removed from the company’s database. Although the law only applies to California residents, it forced many companies to expand their privacy policies and implement additional processes for its users, which benefits all consumers.

How to manually opt out of yourself

Since is powered by its parent company, you actually need to go to that company’s website in order to opt yourself out.

Here’s how to do it: 

  • Go to the parent company website
  • Search for your name. Include your first name, middle initial, last name, and location. The location helps to narrow down the search, especially if you have a common name.
  • Go through the list of records until you find the right one. Keep in mind that there may actually be multiple records that contain your information. Once you’ve found it, click “select and continue”
  • Enter your email address in the required fields and click “continue”. Make sure to use an email address that you actually have access to. You will be required to confirm a link in an email they send you to officially submit the opt out request.
  • Go to your email and find the verification email. Click the link in the email. This officially submits your process request to the company to be reviewed. If you don’t click the link in this email, your information will not be removed.
  • Give it some time. Typically it takes about 48-72 hours for the record to be removed completely from the site.
  • Continue to monitor It’s common for sites to repost information even after it’s been removed. This is due to the nature of how they collect your info in the first place. Because the sites are constantly scraping public sources to fill their databases, it’s possible that they can re-scrape your information. Additionally, your information may not always be correct in a source, which can result in there being multiple records on the site. An example of this is two sources having two different ages for you. This results in sites like having two separate records for each age.

Important: Remember, removing your info from doesn’t solve the problem of your personal information being on the web. There are A LOT of data brokers out there — and they are all sharing your info. You will need to go to each site individually and go through their specific opt out process. Each site has its own process and requirements for removing your info. To get a sense of what’s out there about you, conduct a Google search of your name and go through the results to identify any data brokers. Keep in mind, not all sites will show up in Google.

How to quickly opt out of with BrandYourself

Going through each site one-by-one can be a daunting task. That’s why we created a tool to handle all of the work for you. Our Protect Privacy feature finds and removes your personal info from 50+ of the most common data broker websites that are sharing your information online. The tool handles the whole process, including monitoring the sites for if the information is reposted. 

Create a BrandYourself Account & conduct a free privacy scan

If you don’t already have a BrandYourself account, create a free one here. Navigate to the Protect Private Info feature in the privacy section of the tool and put in your name, age and location to kick off your free privacy scan.

Upgrade to begin the process of removing your information

Within seconds, we’ll provide a list of the data brokers that we identified have your information – and what info they have. Once you upgrade, we immediately send the opt out requests on your behalf to the data brokers. 

Sit back and relax!

We’ll take things from here. We handle all the removals and confirm that the information has been removed. Your subscription includes ongoing monitoring — if we identify the site has reposted your information, we submit an opt out request. You can check in anytime on the status of the removals in your BrandYourself account

Remove your private info from fast
Our privacy tool opts you out of & 50+ data brokers just like it.