Since reputation and the perception by contacts, clients, co-workers, and companies are so important, your online brand should be closely monitored so that you can quickly and immediately be alerted to any negative comments or perceptions. This will allow you to take action to clarify comments, concerns, or misrepresentations expressed or implied by others before they get out of control and permanently damage your brand. It can be a daunting task, but these tools are here to help: