College prepares us for a lot of things. How to live on a tight budget, clean vomit out of a rug, rig up a beer pong table using everyday household items like MacGyver, oh, and even perform feats of math with no apparent real world applications and other questionably useful academic niceties.
Yeah, being a fresh college grad, I can tell you firsthand that this is what $200K in tuition buys these days. If you’re fortunate enough to be able to go work for Daddy Co. after graduation, this isn’t really a problem. Party on. However, if you are like most kids, you’ll be graduating into a corporate hierarchy in which you are an unknown, unproven, assumed-to-be-worthless entity. There will be expectations regarding how to interact, how to work, how to dress, how to cope with problems, and your diploma will not be able to help you here. Not an enviable position by any standards.
Fortunately, there is a solution to this issue, and it comes in paperback form courtesy of co-authors Skip Lineberg and Emily Bennington.
Last week, we approached brand-building from a humorous perspective. Hopefully, you had a few chuckles. Today, let’s spend a few minutes thinking about your personal brand in businesslike way.
With the combination of these two powerful tools–one for the virtual world, the other for the real world of work–you can take your brand assessment and begin building a stronger, more effective Brand You!
As you have been working hard to brand yourself, you’ve likely done some research into the art of brand-building. In my daytime job, as co-owner of the marketing firm Maple Creative, I spend quite a bit of time building brands for companies, products, places and organizations. I thought it might be fun and helpful to take you behind the scenes of how it’s done in our shop.
To maximize your personal brand equity, you must be 100% intentional about the image you project. Granted, it’s totally natural to become frustrated, and everyone feels the need to vent from time to time. When you’re in that spot, reach out to a friend or family member and talk (or IM, DM or SMS) through your complaints on a one-to-one basis–not a one-to-many basis. If you want to accelerate your success, focus on being consistent across all forums… from real world interactions to virtual world posts. In today’s connected world, the boundaries between work and personal are blurred to a greater extent than ever before.
In the workplace, we’re surrounded by many types of people, from co-workers and team leaders to supervisors and managers. Some of them have an interest in your success, and others…not so much. After all, they have their own self-interests, problems, challenges and priorities too. A mentor, on the other hand, is someone who has taken a direct, unselfish interest in your success.