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Skip Lineberg


Effective Immediately-How to Prepare for Your Entry Level Job

College prepares us for a lot of things. How to live on a tight budget, clean vomit out of a rug, rig up a beer pong table using everyday household items like MacGyver, oh, and even perform feats of math with no apparent real world applications and other questionably useful academic niceties.

Yeah, being a fresh college grad, I can tell you firsthand that this is what $200K in tuition buys these days. If you’re fortunate enough to be able to go work for Daddy Co. after graduation, this isn’t really a problem. Party on. However, if you are like most kids, you’ll be graduating into a corporate hierarchy in which you are an unknown, unproven, assumed-to-be-worthless entity. There will be expectations regarding how to interact, how to work, how to dress, how to cope with problems, and your diploma will not be able to help you here. Not an enviable position by any standards.

Fortunately, there is a solution to this issue, and it comes in paperback form courtesy of co-authors Skip Lineberg and Emily Bennington.

Personal Brand Management – Are You Undermining Your Personal Brand Equity?

To maximize your personal brand equity, you must be 100% intentional about the image you project. Granted, it’s totally natural to become frustrated, and everyone feels the need to vent from time to time. When you’re in that spot, reach out to a friend or family member and talk (or IM, DM or SMS) through your complaints on a one-to-one basis–not a one-to-many basis. If you want to accelerate your success, focus on being consistent across all forums… from real world interactions to virtual world posts. In today’s connected world, the boundaries between work and personal are blurred to a greater extent than ever before.