What started out as the new shiny e-toy is slowly going the way of the quickly forgotten fad. Twitter lists were and are an incredible tool and were hugely accepted when they were unveiled. However, most people, after setting up a few lists, moved on to another shiny toy without giving it much thought. But Twitter lists are still an ideal way to better organize followers into people of interest, sports related, city related, geography related and even a category for your career search.
I stumbled across a debate going on about personal branding, started by Geoff Livingston of The Buzz Bin a few days ago with his blog post I Don’t Care About Your Personal Brand. While I disagree with him overall, he does bring up some valid points that I will address later. In response to it though, another post was written to defend personal branding by Mitch Joel over at Twist Image rightly named Why You Need To Care More About Your Personal Brand. I encourage everyone to read both posts, the comments and decided for yourself. There is no right or wrong answer, just a matter of opinion.