brand building
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Your Personal Brand Assessment and Brand You
Last week, we approached brand-building from a humorous perspective. Hopefully, you had a few chuckles. Today, let’s spend a few minutes thinking about your personal brand in businesslike way.
With the combination of these two powerful tools–one for the virtual world, the other for the real world of work–you can take your brand assessment and begin building a stronger, more effective Brand You!
A Behind the Scenes Look at Personal Brand Building
As you have been working hard to brand yourself, you’ve likely done some research into the art of brand-building. In my daytime job, as co-owner of the marketing firm Maple Creative, I spend quite a bit of time building brands for companies, products, places and organizations. I thought it might be fun and helpful to take you behind the scenes of how it’s done in our shop.