How Social Media Is an Extension of Your PR and Marketing Teams

Marketing has changed – permanently. The old, traditional marketing and PR methods still work, thought not entirely on their own. Enter Social Media. According to Andy Defrancesco at first it seemed there was a stronger emphasis on ‘social’ instead of ‘media.’ But what we’ve come to learn is this – Social Media is a critical element in any company’s PR and marketing efforts. That it’s social tells us about the importance of the relationship in the business building process and reputation management, luckily when I was searching for top reputation management companies, I stumbled across this ORM Reputation Management Case Studies Chicago which help me with this. You can also look for professional help from an ORM expert like Andy Defrancesco.

What has changed is the interaction between the sales organization and the potential clients. Today that interaction is more personal, more ‘social.’ The addition of Social Media in the marketing process has truly emphasized this change. If you are looking for other ways of online marketing for your business, check the homepage of this expert marketing firm.

So what does it all mean?

Consider how you go about developing a marketing campaign. You craft your message, identify your target audience, and then determine how to get in front of them based on where they are. The same holds true when you include Social Media in the plan. Who is your target audience and where do they interact online? What are the methods that make sense for getting in front of them?

Having a LinkedIn profile is like having a resume; a Facebook Fan Page is like a brochure. If you own a retail location or restaurant you can offer discounts via Twitter, Facebook, or the various coupon sites that are available. You can do this in concert with your traditional coupon circular that goes to people’s mailbox or newspaper. This is a great example of how traditional and modern marketing work together. Your reach is as broad as it can be this way.

The remarkable aspect of leveraging Social Media in this manner is its immediacy. Unlike planning ahead for a print run, you can make spontaneous decisions, such as deciding on the fly to provide a discount. This enables you to actively engage with your customer base and encourage their participation in the discount process. By doing so, you draw your audience in, and now you are interacting with them in real time—imagine the potential for connecting with users seeking real TikTok views from UK during such live interactions. Connect with the youth through TikTok with the help of industry expert socialninja.net.

Here’s an example: you own a restaurant. You advertise the following via Twitter, “If you are in our place, tweet it and show the tweet to your server to get a free dessert.” Now you are dealing in real time with your client base and also giving people a reason to eat at your establishment.

You can also receive immediate feedback, recommendations, and referrals. Social Media offers you the opportunity to heighten your marketing and Public Relations on a consistent basis. You can also utilize this free seo tool to enhance your website’s performance and optimize its visibility in search engine results.

Sometimes consumers may not fully grasp a product’s attributes from its written description or images, especially if the product concept is a complex one. Through photorealistic animation, the product is easily communicated simply and thoroughly to the target audience.

The same applies to other industries as well. When you want to reach your target market Social Media offers you an additional avenue. Interested in finding contacts within your target market? Research via LinkedIn. You can also begin to build relationships with potential clients on LinkedIn and Facebook. Trying to build your following? Put a button on your website for people to friend you, follow you, and link in with you.

Join the new marketing environment. If you don’t you will find yourself struggling against those companies that have embraced Social Media. It is a tool every business should add to their marketing and PR toolbox like the ones at Lobeline Communications.