GUIDE: How BrandYourself’s CleanImage technology works


When it comes to online reputation management for individuals and businesses, BrandYourself is consistently ranked as a leader in the industry. BrandYourself’s mission is simple, to share the tools and services that people need to take control of their online reputations. If you’re not sold on why your online reputation matters, think again. 75% of employers are required to research candidates online, (Microsoft Cross Tab Survey). And what they find determines whether you get the interview or rejected. And this isn’t a unique trend. From potential business partners, to college acceptance, to landing a date, your online presence determines a lot! We are proud to share the world-class technology, business logic and machine learning processes behind  our Clean Image technology with our users.

BrandYourself’s CleanImage technology

At BrandYourself, we have spent years developing our DIY tool to make the process of improving your online reputation easy to follow and affordable. One of the newest features of the tool is our CleanImage technology which scans social media for photos that could get you fired. We worked with hiring managers, the latest research, the world’s leading machine learning and natural language processing experts, and analyzed over 5 million photos to automatically identify any images that could hurt your professional opportunities.

What BrandYourself’s CleanImage technology looks for

Our CleanImage technology alerts you to photos that include red flags like:

  • Drinking
  • Inappropriate behavior
  • Drugs
  • Lewd gestures

These are the kinds of pictures that causes college admissions officers, hiring managers and potential clients to decide NOT to work with you. No matter where you are in your career, people are looking you up, and there are certain universal red flags that will keep you from reaching your true potential.

If you’re applying to college, avoid posting content that suggests the following to admissions officers:

CareerBuilder’s newest study sheds even more light onto the kinds of photos that can ruin your chances at getting hired. According to this study, 54% of employers have found content on social media that caused them not to hire a candidate.

According to CareerBuilder and Job-hunt, the reasons employers decided not to hire a candidate included the following:

  • Concerns about the candidate’s lifestyle: 58%
  • Inappropriate comments and text written by the candidate: 56%
  • Unsuitable photos, videos, and information: 55%
  • Comments criticizing previous employers, co-workers, or clients: 40%
  • Provocative or inappropriate photographs, videos or information: 39%
  • Information about them drinking or using drugs: 38%
  • Membership in certain groups and networks: 35%
  • Discriminatory comments related to race, gender, religion: 32%
  • Lied about qualifications: 27%
  • Poor communication skills: 27%
  • Linked to criminal behavior: 26%
  • Shared confidential information from previous employers: 23%
  • Unprofessional screen name: 22%
  • Lied about an absence: 17%

Our CleanImage technology development included over 5 million photos  

In addition to the studies and research currently available regarding online risk factors, we turned to our own user data to refine BrandYourself’s CleanImage technology.

We manually analyzed millions of social media photos to teach our machine learning technology how to automatically identify any images that could pose a risk to your professionalism and hurt your professional opportunities.

In addition to collecting millions of data points, we partnered with the world’s leading machine learning experts to automatically identify patterns and identifiable factors that make an image risky to your career. There is no other technology like it.

How our CleanImage technology maximizes your earning potential

We’ve built sophisticated CleanImage technology to automatically flag images on your social media profiles that could damage your professional reputation. In addition to real-time photo scans, our technology offers alerts if a risky photo comes up.

If flagged photos pop up during a scan, you can delete them right away using our tool.

Managed Services vs DIY tool

We’ve spent nearly a decade creating and developing a tool that makes online reputation management simple and affordable. If you spend just 30 minutes a week following your action plan and scanning your social posts and photos regularly, you are not only increasing the chances that people will see something positive about you, but reducing the likelihood that they’ll see less flattering content.  

We are particularly proud of our CleanImage technology and what it is already doing for our users. But, we know that many people don’t have the time to consistently build and maintain their online presence. If that sounds like you, give us a call at 646.863.8226 or schedule a consultation and we’ll discuss your options. Learn more about our Managed Services and how we can do the work for you, we look forward to hearing from you.