How the “Estimated Impact on Your Earning Potential” is Calculated


1. We start by using the latest industry research to quantify the extent to which you’re being screened online.

Studies show you’ll now get screened online at virtually every stage of your career, and your earning potential is at stake each time.

  • 75% of hiring managers screen candidates online, with 70% doing advanced social media screening using technology to do deep searches.
  • 65% of potential clients look up freelancers before hiring them.
  • 85% of businesspeople look up the CEO before working with a company.

2. We quantify the known risk factors online that make employers less likely to hire you.

Microsoft and CareerBuilder studies list the specific red flags in Google and social media that employers use to turn candidates down.

  • Half of employers have turned down a hire because of something negative they found online.
  • Half of consumers have not done business with a company or freelancer because of something negative they found.

3. We quantify the known positive factors online that make employers more likely to hire you.

CareerBuilder studies show that employers will solidify their decision to hire you if they find positive factors that reinforce your personal brand.

  • 56% of employers won’t even interview you if don’t have a strong online presence.
  • Over half of consumers have chosen to do business with a freelancer or company because of a strong online presence.

4. We apply national salary, location and employment data to determine how much more money you could be making.

U.S. Bureau of Labor Statistics data allows us to analyze your industry and location to calculate the difference between your current and potential salary.

We use the latest CareerBuilder and Microsoft studies to estimate potential income loss due to the risk factors in your online presence that cause employers turn candidates down. We then quantify the personal branding factors in your online presence that solidify employers’ decision to hire you.

By combining all of this data, we calculate one single number that estimates the impact of your online presence to your earning potential.

This objective, research-backed approach is the best possible approximation of opportunities you may be losing because of the current state of your online presence.