This YouTube video by my friend, @animal about how to get popular on Twitter has some very good points, but the best point of all is painfully obvious. You have to be original in order to stand out. Recruiting Animal is well-known in the recruiting industry because of his brash sense of humor. He is quick to provide extremely honest feedback even if it hurts. People in the industry have come to expect his zaniness, and respect the Recruiting Animal for his individuality.
The video begs the question–what’ s your online differentiation strategy? Is it working?
Photo Credit Kamran Web.